Each week we ask our trusted Insights panel of parents a key question. This week we were interested in finding out what their thoughts are about Family Entertainment. It turns out parents added more streaming services to their home entertainment options and made it a family event, particularly during lockdown. Take a quick read of this week’s bite-sized insights to find out what else our trusted panel told us:

Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.

Recommended reading: Bite-Sized Insights: Streaming Services

We asked our Insights panel of parents to answer these quick questions:

Has anything changed for you in terms of family entertainment this year? and Which of these streaming services is your household using? (select all that apply)

  • Netflix 74%
  • Disney+ 39%
  • Amazon Prime 30%
  • Apple TV 22%
  • Other 17%

Comments from our panel members included:

“We purchased Disney + and it has been a huge hit. The kids enjoy watching various series on it and we watch family movies at the weekend.”

“Too nervous to attend anywhere so not going out and definitely watching more.”

“We haven’t been to the cinema since lockdown.”

“We are definitely watching more on Netflix.”

“We got Amazon Prime and Disney+ to try out for a while during lockdown and also availed of the 2 months kids package on Now TV at the beginning of the lockdown. When we were restricted to the 2km radius of your home it was difficult to keep the kids entertained while working from home.”

“No outings to the cinema, more movies at home, more Netflix.”

“Signed up to Disney+ which we probably wouldn’t have prior to the lockdown.”

“We got Disney+, and we have watched a lot more family movies and enjoyed new series with the kids”

“We’re watching a lot more programmes and films on streaming services this year, particularly on days when the weather isn’t great.”

“I am a long term Netflix user. I tried out Now TV during the lockdown but didn’t find it great. I also signed up to Amazon Prime and I have kept it on as I really enjoy watching movies.”

Reflections for Entertainment Brands

  • Our previous survey of parents about going to the cinema revealed that many are nervous about taking the kids back, so home entertainment is definitely here for the short term. There may be opportunities to innovate to entice families to go back, as we explored in our article about how the cinema experience may change and what parents think.
  • There’s obviously an opportunity to research and reach out to market to families with no (or just one) streaming subscriptions.
  • Many households are taking multi-user subscriptions covering adults and children, so making different types of content and different access levels available.
  • Create content for your blog and social media that highlights family viewing opportunities – top family friendly films and shows lists are very popular on Mykidstime.

Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.