Energy powers the family home. From electricity to charge up all those smart devices and run the washing machine to gas for cooking and heating. Utilities power our family homes and lifestyles. So what matters to parents when it comes to home energy? We are always curious to know what parents are engaging with on Mykidstime.com so we did a deep dive into our content analytics. We also asked parents to tell us their thoughts. Read on to find out Home Energy Insights From Parents:
Would you like tailored insights for your brand? Use our trusted panels of engaged parents and our dedicated private platform to gather critical insights to help your decision making and activate customers. Contact us now to find how we can help.
We have always found lifestyle content on Mykidstime to be popular, in particular any content that helps parents with problems related to the household such as reducing energy bills or saving money around the home.
We also regularly ask parents for feedback on different topics affecting family life. We ran a large project this month to gather views from parents on home energy. We ran an online survey on Mykidstime.com (500 parents) as well as a qualitative research panel (25 parents) on our private MyInsightsonTime platform to get more in depth feedback.
Recommended Reading: Why One Piece of Content on Days Out Continues To Resonate With Parents
Home Energy Insights From Parents
Here’s what parents looked at on Mykidstime.com between June and August 2020 on the topic of home energy. We also have some interesting insights from our survey and research panel.
💡 19% of parents said they use smart technology at the moment for managing home energy use.
📲The top articles viewed in the last 3 months around home energy were:
- 10 Guaranteed (and Easy!) Ways to Reduce Your Energy Bills
- The Best Smart Home Devices To Help Go Green And Save Money
- 17 Quick and Easy Tips for Energy Conservation for Your Family
🎁 We got great engagement from a competition we ran as part of a campaign for SSE Airtricity where parents could win a Smart Home bundle. (Competitions can be a great way of getting engagement around key messages.)
It’s always fascinating to see family life reflected in the content views on Mykidstime.com and because we also talk to our engaged community regularly to gather insights and feedback, they trust us and are happy to give us their opinion.
Would you like insights from parents for your business? Talk to our panels of engaged mums and dads, using our dedicated private platform to gather critical insights to help influence and activate them. Contact us now to find how we can help.